Renting is often both cheaper and easier. Hygglo offers a modern and sustainable solution to access the items you need, without having to own them. The platform handles payments securely, and insurance is always included when you rent, allowing you to focus on using the item without worrying about potential damage. The selection is wide – from trailers to party supplies, outdoor gear, tools, and electronics.
In recent years, the rental market has changed significantly. Previously, around 2016 to 2018, many large retail companies attempted to enter the rental market, from Clas Ohlson to Filippa K. However, most of these companies have withdrawn their efforts.
“I hope this is only temporary and that more major players will try to adopt more circular models again,” says Axel Hellström, Head of Growth at Hygglo.
The renting business expands
At the same time, the growth of specialized rental providers, such as car, boat, and general item rentals like Hygglo, has increased significantly.
“The average person rents more today than in 2016, but this growth has primarily occurred through specialized platform providers instead of larger companies,” explains Axel.
One of the biggest challenges is to break the consumption pattern. For many, buying something feels easier, even though renting is often both cheaper and easier. Hygglo wants to show how much cheaper it is per usage hour to rent instead of buying and owning.
Big costs associated with ownership
There are many costs associated with ownership, both direct such as purchase cost and maintenance, and indirect such as storage space.
“This is why it is almost always cheaper to rent, even if it is an item you use several times a year,” Axel Hellström points out.
Many people also do not realize how rarely they actually use the things they own. Hygglo strives to make it clear how easy it is to rent. The items are often close at hand, and the process is smooth.