Talking about climate change can feel both important and challenging. How do you address such a vast topic without making it heavy or leading to conflict? Being brave enough to have the climate conversation with your friends is an important step towards change – small conversations can inspire big actions.

Three tips to start the conversation about climate

1. Ask for advice. If you’re facing a choice or considering refraining from something, share your concerns about what consumption might lead to and ask your friend for their opinion. A simple way to start is: “If you were me, what would you do?” This opens up for an honest and reflective dialogue.
2. Share your own decisions. Tell them you’re considering reducing or stopping certain behaviors, like eating less meat or flying less. Be open about how difficult it feels and how you might grieve the things you’re giving up. When your friend tries to comfort you, saying you don’t need to make the change, stand firm in your decision. Sharing the feeling of loss can strengthen both your own and others’ transition.
3. Explore sacrifices. Ask your friend what they would be willing to give up if there were, for example, a war or a natural disaster. Then use that idea to connect to the climate threat and discuss how we can act together.

These three are some of our favorite tips from the ten-point list in the book Ursäkta mig! by Nina Wormbs and Maria Wolrath Söderberg – simple ways to start important conversations and inspire change.

Is it really my responsibility?

The debate about individual responsibility in climate issues often centers around whether it’s fair to place responsibility on individuals when the problems actually require systemic changes. At the same time, research shows that we can’t wait for politicians and companies to solve everything. Many of the largest emissions are indirectly affected by our choices, and when we act – both by changing our lifestyles and by influencing others – we create an important foundation for larger changes. Living more sustainably isn’t just about reducing personal emissions, but also about pressuring the system.

Research indicates that the transition happens in the space between individuals and systems. When we as individuals take responsibility, inspire others, and demand action from decision-makers, we contribute to a positive spiral. Changing our lifestyle is a way to show that change is possible, and it also strengthens the credibility of demanding bigger actions from companies and politicians. Just like in other issues, such as wearing face masks during a pandemic, our actions matter – both to influence others and to change societal norms.

“Research shows that the transition happens in the space between individuals and systems.”

Comparisons

Comparing ourselves to others is a common way to excuse our emissions. It is a human tendency to see ourselves in relation to others, and it can feel comfortable to find someone who is “worse” – for example, another nation or a past version of ourselves. But these comparisons rarely hold up under scrutiny.

An average Swede emits significantly more carbon dioxide than an average Chinese or Indian, even though their countries have larger total emissions due to the size of their populations. Sweden, both as a nation and through our individual emissions, is actually one of the biggest emitters in the world. This is due to our high standard of living and purchasing power – factors linked to prosperity but also to a large climate responsibility.

It’s easy to feel small and insignificant in the big global picture, but it’s a mistake to reduce our own influence. Together, we form groups and movements that drive change. Changing our behavior is not only about reducing emissions but also about living with self-respect and integrity. Many who have taken the step see themselves as responsible citizens who want to do the right thing, both for the planet and for future generations. When we act and take responsibility, we also strengthen our credibility in international contexts – we cannot demand that other countries act if we do not do so ourselves.

“An average Swede emits significantly more carbon dioxide than an average Chinese or Indian, even though their countries have larger total emissions due to the size of their populations.”

Practical barriers

We often use practical barriers as excuses to avoid sustainable choices, such as lack of time, long distances, or difficulties in finding alternative transport options. Many feel trapped in circumstances where they don’t have time to choose the train over flying, or where the car feels easier than public transport. These barriers are often presented as inevitable, which leads us to see ourselves as victims rather than responsible in the climate issue.

Economic arguments also defend unsustainable choices. Sustainable products like organic goods and electric cars are perceived as expensive, and a societal system that doesn’t favor climate-smart choices reinforces the image of sustainability as a luxury. For example, flying is cheaper than taking the train and often tax-exempt, creating distorted competition and making sustainable choices appear economically out of reach for many.

Choosing the practical over the comfortable is something we can do together to create change, especially when it comes to climate-friendly choices like traveling by train in Europe – even though it can be trickier to book and take longer. By making such choices, we help create demand that drives better solutions, something that is already starting to happen with train travel. It can also feel satisfying to know that your choices are contributing to a larger transition.

For the practical to feel like a good reason to change, we need to agree that the benefit for the climate outweighs other concerns. At the same time, our actions shape norms for what is acceptable, often through small things like nodding in agreement or liking something on social media. But transitioning is rarely something done completely alone – we influence each other. The view of economics is also changing: for those who prioritize the Earth’s resources, economics is more about managing the planet’s assets than saving money. Sustainable alternatives may feel more expensive, but the unsustainable ones are often cheaper just because they are subsidized at the expense of the environment. At the same time, there are many who cannot afford sustainable choices, but for most of us, it is those of us who can make different choices who must take responsibility.

“Changing habits is hard – it can be tough and require sacrifices – but with support from others, it often becomes both easier and more meaningful.”

Hermes Group, with over 16 years of experience in event management, has always aimed not just to create successful events, but also to have a positive impact on people and the environment. The company was founded with a vision that entrepreneurship means more than just running a business – it’s about making a difference in the world.

Sustainability has always been a central part of Hermes Group’s operations. Anna Hermes, who founded the company, runs the business today together with Vianei Hermes. Both have a strong connection to nature; Anna from Småland, Sweden, and Vianei from rural Brazil. Their shared interest in living in harmony with nature and striving to improve people’s well-being has shaped the company’s sustainability efforts.

“We realized early on how strongly an event can impact both people and the planet, both positively and negatively,” Anna says.

Key factors for sustainable events

Over time, Hermes Group has identified the factors that are crucial for creating sustainable events and corporate travel. By making well-informed decisions from the planning stage, they ensure that every event has a positive impact. For instance, they choose destinations that can be reached with low or no emissions, prioritize local and sustainable suppliers, and advocate for physical activities in nature. Food choices are also central, focusing on locally produced, organic, and seasonal ingredients.

Another important aspect of Hermes Group’s work is spreading knowledge and inspiring clients who are not yet engaged in sustainability. Anna explains that they always start by raising awareness about carbon emissions and suggesting alternative ways to travel and organize events.

“We show the difference, often in the form of CO2 emission estimates. For example, we might suggest replacing red meat with more sustainable options or swapping a speedboat tour for kayaking,” she says.

The event industry faces several challenges when it comes to sustainability, and one of the biggest is the lack of knowledge. Anna believes that if companies knew more about sustainability, it would be easier to implement more sustainable events. Another challenge is the traditional ways in which many events are still organized, something Hermes Group wants to change.

“The best thing for us is when sustainability starts from within”

An example of how Hermes Group has successfully made an event more sustainable is when they replaced a 4-hour flight to Athens with a 2-hour bus ride to Dalarna. This change resulted in a reduction of 75 tons of CO2 emissions. Hermes Group worked closely with the client, who also wanted to raise awareness about sustainability among their employees. Meetings were held outdoors, with the forest and lake as the workplace. Local food from the farm was served in a beautiful greenhouse, followed by a party in the barn. Employees also attended a one-hour talk on the planetary boundaries and what has led us to the climate crisis we are in. Additionally, the event overall delivered a cheaper, more economically sustainable outcome.

“The best thing for us is when sustainability starts from within. For us, it’s a true passion and it has an immediate effect,” Anna concludes.

Learn more about Hermes Group.

Renting is often both cheaper and easier. Hygglo offers a modern and sustainable solution to access the items you need, without having to own them. The platform handles payments securely, and insurance is always included when you rent, allowing you to focus on using the item without worrying about potential damage. The selection is wide – from trailers to party supplies, outdoor gear, tools, and electronics.

 In recent years, the rental market has changed significantly. Previously, around 2016 to 2018, many large retail companies attempted to enter the rental market, from Clas Ohlson to Filippa K. However, most of these companies have withdrawn their efforts.

“I hope this is only temporary and that more major players will try to adopt more circular models again,” says Axel Hellström, Head of Growth at Hygglo. 

The renting business expands

At the same time, the growth of specialized rental providers, such as car, boat, and general item rentals like Hygglo, has increased significantly.

“The average person rents more today than in 2016, but this growth has primarily occurred through specialized platform providers instead of larger companies,” explains Axel. 

One of the biggest challenges is to break the consumption pattern. For many, buying something feels easier, even though renting is often both cheaper and easier. Hygglo wants to show how much cheaper it is per usage hour to rent instead of buying and owning.

Big costs associated with ownership

There are many costs associated with ownership, both direct such as purchase cost and maintenance, and indirect such as storage space.

“This is why it is almost always cheaper to rent, even if it is an item you use several times a year,” Axel Hellström points out.

Many people also do not realize how rarely they actually use the things they own. Hygglo strives to make it clear how easy it is to rent. The items are often close at hand, and the process is smooth. 

Try Hygglo!

Ratius Mässbyrå is a full-service provider of exhibition stands, with expertise in design and project management, from idea to final delivery. The company, with its 15 employees, is based in Norrtälje, Sweden, and works domestically as well as internationally. They also handle everything post production, such as dismantling and storage of stand materials, which allows for reuse at the next event.

Ratius has long been committed to sustainability issues. In the early 2000s, they built new premises that enabled the storage of customers’ materials. This circular thinking is crucial in an industry that produces materials for short-term exposure, which requires sustainable and high-quality materials.

“We have always strived to minimize our environmental impact, from recycling of residual products to sustainable transport solutions,” says Helena Ericsson, CEO of Ratius.

Important with economical and social sustainability

For Ratius, sustainability encompasses more than just environmental issues; it also includes financial and social sustainability.

“Without a sustainable financial situation, we cannot invest in sustainable production and modern machinery. And without financial sustainability, we cannot ensure adequate conditions for everyone who works for us and our customers,” Helena explains.

Social sustainability also means working with reasonable lead times and ensuring that all involved parties collaborate effectively.

Hållbarhetskollen makes the sustainability work easier

The collaboration with Hållbarhetskollen has significantly helped Ratius’ sustainability work.

“Hållbarhetskollen makes it clear what impact our purchases have, and it gives us concrete areas to focus on for a sustainable future” says Helena.

She emphasizes the importance of collaboration with customers to achieve sustainability goals, as many decisions and choices affect Ratius’ purchases and operations.

Helena recommends Hållbarhetskollen to other companies:

“It provides concrete grounds for discussing sustainability at many levels – internally, with customers, as well as in the boardroom. These dialogues must lead to decisions and actions for us to make a real difference and create change.”

Try Hållbarhetskollen!

Check out Ratius Mässbyrå here.

Nora Bavey, a dedicated mother of three and former edtech founder, unexpectedly transitioned into a prominent impact investor four years back. “I decided to become the investor I had been hoping to meet while fundraising for my own startup,” says Nora.

Unconventional Ventures (UV) was founded in Denmark in 2018, and is Europe’s first impact fund focused on underrepresented founders (identifying as women, LGBTQ+, POC, and/or immigrant) building scalable tech companies with impact at the core.

“We like to see that the founding team has a deep understanding of the specific problem”

When it comes to the investment selection process, UV has a clear investment thesis. Companies must first have impact at the core of their business model, targeting environmental or social solutions.

Secondly, the founders must be part of a historically underfunded group.

“We like to see that the founding team has a deep understanding of the specific problem, either through personal experience or through someone close to them,” explains Nora.

This ensures that solutions come from people with a deep understanding of the problem, its context, and dependencies, as well as a strong drive to develop effective solutions. 

Big potential in climate solutions

In the realm of climate solutions, Nora observes promising trends.

“It’s great to see that impact investing is a rapidly growing segment of the financial industry worldwide,” she notes.

This growth is evident in the Nordics, where over €100 billion was invested into impact tech companies between 2017-2021.

“More than 70% of this was allocated to those tackling the UN’s SDG number 13, Climate Action, but there is still a huge untapped potential in impact investing with many potential future winners along the journey,” Nora highlights.

Nora sees significant gaps in current investment practices, particularly in recognizing the potential of combining diversity and impact.

“Very few are open to accepting the data-backed fact that teams with a high degree of perspectives lead to higher levels of innovation and have also proven to generate greater returns,” says Nora.

Looking for new underrepresented founders

Unconventional Ventures will launch its sixth annual report on the funding gap in the Nordics and beyond this year.

“We have decided to create our own dataset to visualize this gap,” she reveals. If you know an underrepresented founder building a tech startup, encourage them to take part in our survey launching mid-September.

For those interested in exploring how we can harness the power of culture and technology to drive meaningful impact, Unconventional Ventures is opening up part of its ecosystem for the first time and invites you to join them at the House of Culture in Copenhagen on September 10th.

Cities are filled with parked cars. They remain unused 96% of the time, and on average, each car is used by only 1.3 people. If we become better at sharing cars in our cities, we could quickly halve the number of cars while taking better care of our planet. That’s why GoMore wants to help people share cars. 

In recent years, there has been a clear change in the car rental market, according to Anders Jelstrup Besenbacher, who runs GoMore Sweden. Due to inflation, more people want to save money, and car owners are becoming more aware of the costs of owning a car. GoMore offers a solution where car owners can make money from their cars but keep them when needed.

“Additionally, it has become trendy to rent instead of own, which contributes to a more sustainable use of resources,” says Anders Jelstrup Besenbacher.

Insurance during the whole rental period

For those skeptical about renting out their car to strangers, GoMore wants to emphasize that their partnership with an insurance company offers comprehensive protection throughout the rental period. Additionally, car owners can decline requests if they feel unsure, and many cars are equipped with GoMore Keyless, making the whole process smooth and easy. 

Looking ahead, GoMore has recently expanded to its seventh country, Estonia, and plans for continued expansion. In Sweden, the goal is to reach more cities so that even more people can benefit from the opportunities to rent out and rent cars via GoMore. This expansion will help more people experience the benefits of the sharing economy while promoting more sustainable and economical car use. 

See if GoMore is available in your city!

GoClimate team members send their postcards from different vacation spots and activities, sharing their best sustainability tips for this summer.

Greetings from Öland, a large island in the Baltic Sea
For as long as I can remember, I’ve returned to the same spots in nature around my family’s summer house. When I was a kid, my grandparents brought us there, now it’s my parents who lead the way and one day maybe I’ll bring my grandchildren there.

Every time I come back to the same views, the same sounds of birds and insects and the same smells in the air, I’m reminded of how precious these places are to me. Their beauty powers my will to keep on fighting climate change.

– Pia, GoClimate team

Greetings from Dalsland in the western part of Sweden

During summertime, I love visiting all the flea markets and second hand stores that pop up for the season. Whether it’s in a barn in the countryside or at a parking lot in the city. The last couple of years my family and I have been renovating an old country house, built in the 18th century, and we made it a sport to only use second hand materials and furniture doing so. 

While discovering original materials like beautiful hardwood floors and updating the worn-out kitchen with a second hand one given to us by a neighbor, we make the old house shine up and hopefully last another hundred years.

– Desirée, GoClimate team

Greetings from Abisko National Park!

It is easy to forget the hidden gems near you.

A couple of years ago I wanted to find places to visit without needing to travel far away, yet see something completely different from my day to day surroundings. That’s when I decided to visit all national parks in Sweden. 

One of them is Abisko. The trail Kungsleden starts right at the train station. We followed the trail through the whole national park and then went off-trail for a couple of days. The early July days gave us rushing streams, newly minted flowers, lots of snow and majestic sceneries.

– Carl, GoClimate team

I’m doing three trips this summer that I’m super excited about – all to destinations easily accessible by train; beautiful scenic Lofoten, and (hopefully) sunny city breaks to Berlin and Copenhagen. To explore and have new experiences doesn’t have to take a toll on the climate – and as an added bonus, I can easily bring my dogs!

– Tove, GoClimate team

Biking is one of my favorite activities. I get to spend time outdoors, it offers a great way of slow traveling ensuring I don’t miss out on a nice spot due to passing too fast and still it’s much faster than walking. 

There are also many fun bike parks in Sweden that my whole family can enjoy without having to travel that far.

– Cissi, GoClimate team

Keeping track of money is one of the most important measures a company can take to reduce its climate impact. We spoke with Ingmar Rentzhog from the media platform We Don’t Have Time, which works for climate action and advocates making a difference for the climate by moving money.

“What many companies don’t realize is that their biggest climate footprint doesn’t come from their own operations, but from the company’s bank accounts and pension funds for their employees, as well as from other financial investments. This doesn’t apply to companies in the steel and concrete industries, for example, but for many other companies, it’s actually the money that is the culprit,” says Ingmar Rentzhog, We Don’t Have Time.

Ingmar refers to the latest Carbon Bankroll report, which shows that the total carbon emissions for some companies in the service and ICT sectors would more than double if emissions from cash in the bank were included.

“The main reason is probably that the knowledge about the climate impact of money is far too low, both among companies, politicians, and individuals. That’s why We Don’t Have Time launched the Move The Money campaign, to raise awareness and increase knowledge about this. The more large established organisations that move their money away from companies that refuse to transition, the more it opens up for political regulation. It is much easier for politicians to regulate something when large financial institutions do not have a financial interest in that activity,” continues Ingmar Rentzhog.

Ingmar Rentzhog’s top three tips for those who want to climate-proof their company’s money management:

1. Make the company’s cash sustainable by moving the money to a bank that has phased out or is about to phase out lending and investments in fossil fuels.
2. Do the same with your employees’ pension funds.
3. Communicate widely that you have done this and why it is so important.

At wedonthavetime.org/movethemoney, you can find concrete help on how your company can proceed, and there is also a database of how much banks have invested in fossil assets.

“I wish everyone realized how deep the climate crisis actually is and how little time we have to act to prevent the worst scenarios. I also wish everyone knew how incredibly easy it is to make a big impact by simply moving money,” concludes Ingmar Rentzhog.