“Electric cars are among the most fun and comfortable cars to drive”

Anna Ståhl, founder of Femobility.

Anna Ståhl, founder of Femobility, has created a blog aimed at explaining in an accessible way how to drive and charge electric cars. While men are welcome, her specific target is to engage more women in an area traditionally dominated by men.

Discussing how she came up with the idea for Femobility, Anna shares her journey: “I had previously written posts in various Facebook groups and noticed that many appreciated my way of explaining things. By starting an open webpage, my texts became accessible to everyone. I also looked forward to learning new things, like building websites and creating logos, as the curious and inquisitive person I am.”

Regarding her commitment to electric cars, Anna states that her interest started in 2020 when her housing association installed charging boxes. This led her to consider switching from her diesel car to an electric car. Initially set on a plug-in hybrid, she soon realized that electric vehicles were the only option for her.

“Originally, it was the thought of reduced emissions that attracted me to electric cars. But I soon discovered all the other advantages of them, such as being among the funniest and most comfortable cars to drive. Although electric cars are definitely a better choice for those who choose to drive, I am well aware that they are not without emissions or problems. Discussions regarding electric cars often focus on new, expensive cars and how fun they are to drive, but obviously the best thing is still not to drive at all.”

Learn more via Anna’s blog Femobility!

GoClimate’s thoughts on financing climate projects

For us at GoClimate, it is incredibly important that we maximize the climate benefit of the funds for climate projects contributed by our members and corporate customers.

We have therefore started writing a series of articles diving into how to do as much climate impact as possible with money.

First, a short disclaimer: We are aware that climate financing is part of a larger whole, which includes behavioral changes and systemic changes. Our work spans three main areas: driving systemic change, enabling behavioral change reducing emissions and support for financing climate projects. This article series will focus on financing climate projects.

In this series of articles, we will look at different types of initiatives to support if you want to make a climate impact with your money:

  • Projects that influence society: There are many initiatives working for greater change in society. We try to support projects where our contributions are ‘additional’, meaning they contribute to climate benefits that would not otherwise occur. This area is complex and requires careful evaluation of the climate projects’ effectiveness. Despite the challenges especially in quantifying future impact that additional financing could bring, we strongly believe in supporting these types of organizations and initiatives to achieve changes at the societal level.
  • Projects that reduce emissions: This is the main type of project we support and what members or corporate customers contribute to when they buy tons of CO2e or carbon credits as they are also called. It includes support for projects that contribute to reduced carbon dioxide emissions, such as through energy-efficient stoves or projects in renewable energy. We see these projects as critical because they contribute to reducing emissions – which is the most important thing for us as a society to do right now. However, we are aware that these projects are not perfect and that their climate benefit can sometimes be difficult to quantify, especially in terms of calculating different future scenarios when the projects are started.
  • Projects that remove greenhouse gases from the atmosphere: These projects include both nature-based and technical solutions. Nature-based solutions such as tree planting and conservation of forests are important, but also complex in terms of issues about their permanence, land use, and what would have happened without climate financing. Regarding technical solutions such as carbon capture, these are promising but still in an very early stage and small scale and often very expensive – which means that you don’t achieve much impact per dollar spent. We actively follow developments in this area, however, and are open to including them in the future.

At GoClimate, we use strict criteria for selecting climate projects, which include certification, additionality, verifiability, traceability, permanence, and contribution to sustainable development. Our main focus has so far been on projects certified by Gold Standard, which we consider to have the highest requirements for climate projects right now.

We are always ready to adapt and reconsider our strategies to ensure that our efforts provide the greatest possible climate benefit.

We will go through the different types of projects and the ins and outs of them in the next articles in this series. Stay tuned!

“It feels rewarding to be able to make our small contribution to making the planet a little better.”

Michaela Bruneheim, CEO of Evident Life.

Evident Life is a young and completely digital life insurance company with a business idea that focuses on digital innovation, data-driven operations, and preventive health measures. From the beginning, sustainability has been a cornerstone in their development, something they have actively integrated into every phase of their growth.

CEO Michaela Bruneheim shares that their goal was to “do it right from the start” by minimizing their carbon footprint and maintaining environmentally and socially sustainable business practices.

Evident Life is committed to several of the UN’s global sustainability goals, especially goals 3, 5, 8, and 12. This includes measures such as encouraging employees to use bicycles, walking and public transport, and in their digital business model, they continuously strive for energy-efficient technology. Their digital focus also leads to significantly less paper consumption, which they see as a distinct advantage compared to competitors.

Gender equality is also a core aspect of their operations, with an aim for balance in gender distribution both operationally and at the board level. Flexibility in working hours and location is part of their corporate culture, which they see as crucial to maintaining a healthy balance in life for their employees, which in turn contributes to the company’s long-term success and sustainability.

Evident Life conducts an annual climate analysis with GoClimate, where they evaluate and take responsibility for their emissions by financing climate projects, chosen through a democratic process among the employees. This method of climate financing is not only effective but also engaging, as it allows employees to participate in the choice of projects and see the direct effects of their contributions, which Bruneheim describes as a meaningful way to contribute to a better planet.

“It feels rewarding to be able to make our small contribution to making the planet a little better”, says Michaela Bruneheim.

“It is important to remember that our travel choices have direct consequences on our planet.”

Evelina Utterdahl.

Evelina Utterdahl is a Swedish climate activist and advocate for sustainable travel. She has abandoned flying and instead focuses on exploring the world through more environmentally friendly means of transportation, inspiring others to make more sustainable choices.

“Flying is not an option for me, instead I focus on exploring the beauty in my immediate surroundings and Sweden as a whole. There is so much beauty in our country that I have not yet experienced. When I do feel like discovering places outside of Sweden, I dream of train adventures or road trips (with electric vehicles) through Europe with my family. I also see small adventures, like visiting a new restaurant in my city, as a form of travel.”

Her transition to a sustainable way of traveling began with an eye-opening insight:

“In 2018, I came across an article that pointed out the large amount of carbon dioxide emissions from air travel. When I realized how enormous the impact of a single flight can be, I decided to stop flying entirely. I could not justify the pleasure of flying with the serious consequences it has on our planet and its inhabitants.”

Evelina’s tip: Try to be flight-free for a couple of years

Evelina wants to highlight how our choices in travel affect our environment:

“It is important to remember that our travel choices have direct consequences on our planet. Many people in the world have never even flown, and it is actually just a small percentage that flies regularly. Europeans have the luxury of being able to explore so many fantastic places through sustainable travel methods, like trains or carpooling.”

For those who are ready to take the step towards more sustainable travel, Evelina recommends starting by aiming to be flight-free for a couple of years.

“Give yourself the chance to discover the wonderful sustainable alternatives that exist. Once you try these alternatives, the thought of flight-free travel will feel less overwhelming. For example, if you are unsure of how to travel by train, there are Facebook groups and travel specialists who can guide you.”

Follow Evelina on Instagram to experience her love for both our planet and the people who live there!

Sustainable Christmas gifts

Hållbara och klimatsmartajulklappstips

Let’s create a new norm by reducing newly produced and mass-produced items that (unfortunately) often end up in landfills. Instead, let’s focus on sustainable gifts or experiences that will truly be used and appreciated. The best part? This doesn’t have to take more time – on the contrary, this list is perfect for last-minute gift givers.


  • An experience
    This category includes everything from a “dinner on me” gift card to concert tickets, a spa day, or even a day in the woods where you show off your favorite hiking trail. You decide, and the range of experiences—whether purchased or created—is huge! This could also be a great chance to introduce your friends and family to the idea that local adventures can be just as luxurious as those abroad, such as an organic spa day or a glamping experience.

How time-consuming?
You decide the experience and the level of effort. Giving away a gift card for a homemade dinner may require a bit more work on your part—but it’s your future self that will handle that, not your December-stressed self!


  • Something second hand
    In the abundance of items and clothing available in our part of the world, there’s also a wide range of nice gifts to be found secondhand. Both digital platforms and physical secondhand stores offer plenty of options. The more of us who give secondhand gifts, the more accepted it becomes to give something pre-loved rather than brand new. Let’s create a new norm for secondhand gifts together!

How time-consuming?
If you’re looking for a specific item, you might need to spend some time researching and sorting through options. You might not find exactly what you’re looking for, in the right color, shape, or size. In that case, consider how important it is to get it perfect—or whether the recipient would be happy anyway.

Keeping an open mind while browsing secondhand can also lead to surprising discoveries. You might stumble upon hidden gems—a perfect gift you hadn’t even thought of!


  • Everyday essentials
    Many people have a tradition of playing a gift-exchange game where each participant brings a certain number of gifts, and dice rolls determine who wins a gift, or are aloud to steal gifts from others. It’s a fun game that often results in lots of laughs. Unfortunately, it’s common to use cheap, throwaway items that no one really wants, and these often end up in the bin shortly after.

A tip if you’re invited to such a game this year: buy something practical that will actually get used. Batteries, detergent, candy—or even toilet paper! These can still bring laughs and are far more likely to be used than tossed out a few weeks later.

How time-consuming?
You can probably find these types of gifts at your nearest grocery store. If you’re in an even bigger rush, you might find something at home to wrap up!


  • GoClimate gift card
    Give your loved ones a gift certificate that contribute to climate financing corresponding a chosen number of months’ worth of carbon emissions. The important climate projects we support work to transform the world’s energy systems, which are still 80% fossil-based. Additionally, the funds contribute to other positive benefits for local communities, such as clean water, schools, and healthcare investments.

How time-consuming?
You can order GoClimate’s digital gift card in just a few minutes via this link.

Focus on the things that matter most in life

Johan Ernfors and Elisabeth Byström. Photo: Christine Olsson

Elisabeth Byström and Johan Ernfors run the Instagram account Minimalisterna where they share their everyday life and strive towards a simpler and more harmonious life with minimalism.

“The biggest change we’ve made is not buying things immediately when the desire or interest arises”

Elisabeth and Johan live in a residential area outside of Stockholm with their two children and from the outside, they appear like any other family.

However, they actively strive to live with fewer unnecessary items, meaning they only own items they truly need and use. They also seek to eliminate the less important things when it comes to expenses, commitments, and interests in life.

“The biggest change we’ve made is not buying things immediately when the desire or interest arises. And to have patience and first research the second-hand market properly. Still, when there is a need we do want to purchase quality and tech gadgets that meet our needs.”

“We still have the computer we bought together in 2012”

“We replace tech gadgets when we feel that the ones we have today no longer meet our needs. Clear examples are mobile phones where substantial development has occurred over the past ten years, which means we’ve switched phones a couple of times, for instance, to get a better camera since we take a lot of photos. Whereas when it comes to computers, we still have one that we bought together in 2012, which still works and meets our needs to this day. The children each have a tablet that we bought second-hand as we didn’t feel they needed brand new ones to meet their needs.”

Elisabeth and Johan’s tips for sustainable consumption

Elisabeth and Johan’s tips for a more sustainable approach to tech are primarily to start looking in the second-hand market,

“If you don’t own the gadget today, or if you have a working one right now, you most likely don’t need to buy it so you have it tomorrow or upgrade immediately. Have some patience.

And don’t forget the importance of selling tech gadgets you don’t use as soon as possible, as technology can easily become outdated and thereby quickly depreciates in value.”

Regarding consumption in general, the couple suggests asking yourself some control questions before making a purchase.

“For instance; How will my life improve with this item? What value does this item bring to me? How often will I really use it? And is this something I truly need, or is it more something I want but don’t need?

Having a basic rule to never make impulsive purchases is key. If you find something interesting, always sleep on it or set a timeframe to wait a week or month and then see if the need still feels as strong. It’s surprisingly common that a little distance and time results in what felt like an intense need cooling down.”

Check out their instagram account for more inspiration!

Inrego want to highlight circular IT as a competitive advantage

Sebastian Holmström, works as Sustainability Manager at Inrego.

Inrego wants to change buying behavior and promote circular IT as a competitive advantage.

Laptops, computers, mobile phones, and other IT products can be reused just like cars, boats, or bicycles.

“After 28 years in the industry, we know that a reconditioned product lasts just as long as a new one, so we offer the same warranty as for new products.” says Sebastian Holmström, Sustainability Manager at Inrego.

 “It is important for us to show that there is a difference between reused products that have not been worked properly on and reconditioned products that have been upgraded and are sold with a warranty.”

Sustainability plays a crucial role in being an attractive employer

Sebastian has experienced that the market for reused electronics is thriving since a few years back, for several reasons – not least because of how sustainable business practices strengthen the brand.

“We see that circular IT has become a competitive advantage, where sustainable IT management is crucial to attract young talent to the company. Sustainability plays a crucial role in being an attractive employer, and the demand for reused products has increased significantly for this reason.”

Read more about Inrego here.

Check out Inregos webshop here.

Read our checklist for handling IT equipment sustainably as a company, here.

IT-equipment checklist for companies

Hands writing on computer.

Ensure maximum performance and durability of your equipment

  • Provide maintenance for existing equipment
  • If something is broken, the possibility of repairing or replacing a component should always be considered.
  • See if it makes financial sense to do so. Sometimes repairing is more expensive than new equipment, In this case, the decision to repair could still be valid if the life expectancy is still significant.

Purchases should be based on actual (not perceived) needs

  • Have a good inventory.
  • Reassign equipment among colleagues.
  • Avoid buying new equipment if not needed.


Replacement policy

  • Do not have an automatic 2-3 year replacement, make it optional for employees to replace at that time if they see the need.
  • Consider the manufactures guidance for when equipment should be replaced but bear in mind that well-taken care of equipment can last longer.


Consider buying refurbished electronics

  • Companies such as Inrego or Swappie sell refurbished equipment that had a previous owner and now has been repaired for others to use it.
  • If they have equipment that serves your needs consider buying from them instead of brand new equipment


When buying new equipment

  • Look for environmentally certified products such as the Green Electronics Council EPEAT Registry or TCO Certified.
  • Buy from brands that account for their carbon footprint and energy efficiency
  • Look for energy efficiency ecolabels such as Energy star or the one created by the EU where A means most efficient. Applies to monitors, computers, and servers.

The afterlife of your equipment

Henan Funiushan Solar Cooker Project

Despite the rapid modernisation in China’s cities, a visit to the country’s rural areas would tell a very different story. Many families still rely on coal stoves to boil water for purification, to cook their daily meals and to heat their homes.

This project has enabled rural households to efficiently substitute fossil fuel (coal) used in daily cooking and water boiling with solar energy, avoiding CO2 emission that would be generated by the burning of fossil fuels. A total of 49,000 solar cookstoves will be distributed to families in 8 rural villages across Henan province – cutting emissions, improving air quality and saving families valuable time and money.

The following SDG’s are supported:

Our team member Tove Westling gave up a career in fashion to fight climate change

Our team member Tove worked in fashion for many years, previously running a fashion PR agency in London before joining GoClimate. From living and breathing fashion and consumption, to start working to fight climate change – how did that happen?

“I really loved working in fashion and am proud to have been involved in building several fantastic brands internationally. My agency focused on sustainability since the start in 2008 – but back then I basically thought sustainability was more or less equal to using organic cotton in the production, or doing a sustainable capsule collection now and then.”

“Over time, I learned more, and was increasingly horrified by how dirty the fashion industry is. As I started to transition to a personal life that did less harm on the planet, there was something about my professional life that didn’t sit right with me. While I was spending lots of time and effort in my personal life adopting healthier consumer habits, my job was to drive consumption by getting people to buy as much of our clients’ products as possible. It just didn’t fit with the way the world looks today, the future I hope for our children, or my personal values. I felt a need to start spending my time solving the problem instead of contributing to it.”

Want to buy something? – Sleep on it!

“I still love fashion and occasionally find it hard not to be able to enjoy certain trends in the same way as before. I always try to find specific garments or accessories that I’m after second-hand, but I’m honestly not great at thrifting. So I still buy newly produced garments – but in a completely different way than before. Back then, I could buy something to wear once or twice, or on impulse. These days I only buy things I need or to replace something that is broken beyond repair, and always after considering it carefully. Sleeping on it often removes a large part of the feeling that I ‘must’ have something – the brain catches up and I often realize that it is not only unnecessary but also very rarely worth using up the planet’s resources.” 

“I also create a list of things I need at the start of every season or year – it makes it easier not to be tempted to buy something just because I want to, because I have my list of things that I need. Instead, I can spend time finding the item that I really love and that will last, rather than buying what trends and the world around me says I “should” have. Because I buy fewer things, I can spend my money on brands that are doing a good job with their sustainability – and stay away from fast fashion.”

“My advice for those who want to enjoy fashion more sustainably, apart from the obvious – buy less, and buy second-hand, is to take the time to find and get to know brands that have a good sustainability policy, both in terms of people and climate. Once you have done your research and have a couple of brands in mind where you both like the design and know that their production is fair to both planet and people, you know where to go when you need to replace an item.” 

“And it’s important to understand the problems with fast fashion. Once you understand how poorly both the planet and people are treated in the process of producing that piece of clothing you want so badly, the shine quickly fades.”

Tove’s list for conscious consumption

  • Sleep on it. It often creates a distance to that “I have to get this”-feeling. 
  • Make a list for each season. Write down what you really need and stick to it, it makes it easier not to be tempted to buy something just because you want to.
  • Spend time on research. Find a piece that you really want and will last a long time.
  • Spend money on high quality brands. Check their sustainability policy before making a purchase and stay away from fast fashion.
  • Mend and alter items that have broken or are no longer the right size. A good tailor can often bring new life to clothes!