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A survey on the view of the individual carbon footprint, climate action taken and GoClimate

During the summer 2021, we conducted a survey among all our members who offset their carbon footprint with GoClimate. 552 people participated, corresponding to 12% of our members at that point in time.

GoClimate members are truly active climate change fighters

25-30% of GoClimate members take climate action that goes far beyond their own lifestyle changes and climate funding contributions. In response to the question “In the last three years, have you done any of the following?”, this is the result:

30% of GoClimate members state that they have participated in climate protests, 71% have signed climate petitions, 27% have been in contact with politicians or their municipality with climate-related issues, 25% have asked their workplace or school about their climate work, 21% have contacted a store or a brand about their sustainability work and 77% has made a major lifestyle change like swapping to a more climate-friendly diet, stopped flying or switching fossil cars to electric ones or bicycles.

This is climate action taken by our members on top of their monthly contribution to important climate financing to move away from fossil based energy systems among others.

The view of one’s own climate footprint

In response to the question of how our members view their personal carbon footprint, 74% states that they are working actively to reduce their footprint. 8% say that they would like to, but don’t know how. Another 7% say that they already have a low footprint and have a hard time lowering it more. 8% say that they are not working actively with reducing their footprint. Several members state that it is difficult to change diet and travel habits completely.

The next focus of GoClimate

We gave eleven suggestions on what the GoClimate team could focus on in the future. The suggestions that got the most votes were a carbon budget tool for individuals (57%), that GoClimate increase the focus on influencing politicians and society through creating opinion, petitions and debate articles (55%), a feature that displays exactly which climate projects a member personally has supported and with how much (53%), individualized tips to help reduce a member’s footprint (48%) and the possibility to compare climate footprints from year to year (39%).

Growing the GoClimate community

The majority of the respondents found out about us via recommendations and social media. So please keep discussing the climate with friends, tell them about us and share blog posts and our infographics on Instagram.

Here you can find the results of the 2019 and 2020  member survey on carbon footprint, carbon offsetting and GoClimate.

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A survey on the view of the individual carbon footprint, carbon offsetting and GoClimate

During the summer 2020, we conducted a Swedish and an English survey with ten questions among all the people who offset their carbon footprint with GoClimate. A whopping 620 people participated, corresponding to 13% of our members at that point in time.

According to our English survey, 76% have reduced their carbon footprint since they joined GoClimate. Among other things, they have installed solar panels, they eat less meat, fly less and eat more vegan food than before. 23% say that they have not made any changes to impact their carbon footprint and 0.6% (1 person) say that they have increased their footprint.

In response to the question of how they view their personal carbon footprint, around 90% of the English respondants (80% of the Swedish) state that they are working actively to reduce their footprint. 3% say that they would like to, but don’t know how. Another 4% say that they are not working actively with reducing their footprint. Political actions and financial incentives are mentioned as critical parts to enable necessary lifestyle changes.

What's your attitude to your individual carbon footprint? This diagrams shows the number of people who use carbon offsetting that are actively working on reducing their carbon footprint and how many that are not.
90% of all members that carbon offset say they are working on reducing their carbon footprint.

Most members are happy with our calculator and the type of projects we support. What we can get better at is providing guidance and support to reduce the carbon footprint. Over 20% didn’t know that we have a blog, where we educate on topics related to the carbon footprint and offer tips for how to reduce the emissions.

The reasons for our members to carbon offset with GoClimate is that it’s easy, that people want to do everything they can for the environment, and because there are parts of the carbon footprint which are hard to amend. Other reasons are that GoClimate is a small organization offering transparency about where the money goes, and that it’s perceived as clear, agile and trustworthy. This is an easy way to make an extra difference for the climate, adding to what is already done in the everyday life by these committed people.

Among the respondents behavioral change was considered important to stop climate change. The answer to the question “How important do you think behavioral change is to stop climate change?” was 8.8 in average on a scale 0-10.

The majority of the respondents found out about us via recommendations and social media. So please keep discussing the climate with friends, tell them about us and share blog posts and our infographics on Instagram.

Find the results of the 2019 member survey on carbon footprint, carbon offsetting and GoClimate here.

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More than 500 shared their thoughts on climate offsetting and GoClimate

GoClimate’s first customer survey was conducted in March 2019 and answered by more than 500 people who use the service on a regular basis. With so many positive responses, we feel super happy to have been able to create a service that enables both individuals and companies to climate offset their carbon footprint and contribute to stopping climate change together.



Climate offsetting through GoClimate was described as easy (enkelt), good (bra) and reliable (seriöst). It should not be difficult to work for a better world.

What’s your attitude towards your individual carbon footprint?

Almost 90% of the English survey’s respondents who climate offset through GoClimate are actively trying to lower their carbon footprints. A bit over 5% of the respondents do not actively try to reduce their carbon footprints and around 4% wants to reduce but do not know how – this is something we are working on to get better at!

How did you find out about GoClimate?

Nearly 30% of the respondents that carbon offset through GoClimate have come in contact with us through recommendations. To reach even more people and better save the climate, we truly hope that you will continue to discuss and share all possible climate actions with your friends and familiy!

Find more results from the English survey here and the Swedish survey here!